Patented Process Helps Golfers Find The Sweet Spot
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A relatively little known high tech process for improving the accuracy of a golf club is offering players a fine tuned glimpse at their investment. NY1's Adam Balkin filed the following report.Developers from Strategic Shaft Technologies Plane of Uniform Repeatability, or SST Pure for short, claim more than 85 percent of PGA Tour Pros now insist on having "Pured" clubs -- a process that could drastically improve a golfer's game.
"No two shafts ever made are ever the same, they're not perfectly round, they're not perfectly straight, they're like fingerprints or snowflakes, they have their own little idiosyncrasies that are just a quirk or manufacturing," said Dick Weiss of SST Pure. "What we've done is developed a fully computerized system that analyzes a golf shaft and takes into account that fact that there's a hard side, soft side, thick side, thin side, flat side, round side and looks at all of these asymmetries, irregularities, and puts the shaft into a clubhead to make it perform as if it were perfectly symmetrical. We built a machine where we bend the shaft two inches prior to testing so it can simulate as closely as possible what happens with your driver, woods, irons and so on. Then we vibrate the shaft, we want to know does it have a preferential direction that it wants to bend or twist to and the answer is yes, the computer does all this work, it's all measured by lasers."
And the promise Purers make is a pretty bold one, one that seems hard for non-physicists to comprehend as coming from, quite simply, a shifted shaft.
"If you hit it a little bit off center, a little towards the heel or a little towards the toe, the shot stays in much tighter," Weiss said. "It has what we call much tighter dispersion so a missed shot into a par 4 instead of being 12 feet right may only be three to four feet right."
While golf clubs are the main focus, those behind the process say a bunch of other sports are about to benefit from Pure technology.
"My patents worldwide are on fishing rods, archery arrows, pool cues, aluminum seamed baseball bats, construction materials," Weiss said.
The cost for "Puring" a golf shaft ranges from $11 to $50 per club.
For more information, visit www.SSTPure.com.